Kersa Ltd is an independent consultancy
offering interim management services and specialist advice. Mission is to help marketing agencies optimize their
relationship with professional buyers of
advertising and marketing services.
This could range from advice on:

• How to respond to RFIs and
  pitch templates
• Understanding the purchasing
  language and measurement tools
• Appreciation of the pressures and KPI's
  of procurement professionals
• Developing an ongoing, positive,
  proactive relationship with your
  clients’purchasing specialists
• Training your people to optimize
  their purchasing relationships

Why Kersa?

• Firstly, it’s a family firm
• Kersa was a company my late father
  founded before he retired
• He named it after our family
  (Ken Elizabeth Richard Sheila Atkin)
• After his death last year, I used some
  of my inheritance to set up my
  own business
• It seemed right to resurrect the
  name as dad had given me the means
  to do so
• Secondly, as a languages graduate, phonetically it sounded appropriate
• After all, most agencies would admit
  to inwardly cursing purchasing
  involvement in their business at some
  time or another